On Monday, Ralph Lauren announced a collaboration with Fortnite to launch a digital apparel and accessories collection, as well as a physical apparel capsule inspired by the digital-first collection.
The collaboration, dubbed the ‘Polo Stadium’ collection, is inspired by the heritage of the U.S. luxury brand’s ‘Stadium’ collection and ‘Polo Sport line’ from the 1990s, reimagined for the metaverse. The iconic Polo Pony logo will be reimagined for the first time in the company’s 55-year history as part of Ralph Lauren’s collaboration with Epic Games-owned Fortnite.
The digital collection will include two outfits with alternate styles as well as additional in-game cosmetics, which will be available for purchase in the Fortnite Item Shop starting November 5.
