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Inspired by the graceful Phulkari, Aab’s journey originated in the vibrant culture of Punjab. In the fluidity of rivers that nourish life and living along their way, Aab found a flow. The brand breathes new life into hand embroideries by imagining heirloom crafts in contemporary culture.
Aab is a curation of culture; a celebration of craftsmanship. By engaging the essence of heirloom crafts.
Shop @ aab-label.com