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Thursday, September 21, 2023

JJ Valaya launched new men’s and womenswear collection ‘Rumeli- The Summer Story’

Image : LakméFashionWeek Instagram

JJ Valaya is commemorating three decades in the fashion industry this year. The eponymous designer’s new collection not only commemorated the occasion, but also introduced JJV, a new bridge-to-luxury brand.

JJ Valaya’s latest collection had a futuristic sense with traditional elegance thanks to monochrome, graphic motifs, and elegant silhouettes. The luxury occasion wear brand’s take on sustainable design using Tencel is far from the earthy tones people associate with the phrase, instead demonstrating that environmentally responsible textiles can look opulent.

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