Puma, sportswear company, has announced the start of a circular pilot project to explore a biodegradable version of its most famous shoe, the Suede. The “Re:Suede – No Time For Waste” experiment, which aims to improve waste management in the footwear sector, will involve around 500 workers.
What will the shoes and accessories of tomorrow look like? The fashion industry is coming up with all kinds of ways to make the sector greener — or at least less polluting — with innovations designed to reduce environmental impact upstream, during, or after product manufacturing. From 3D printing to turning greenhouse gases into biomaterials to innovative and sustainable materials, the fashion industry is coming up with all kinds of ways to make the sector greener — or at least less polluting. Puma is tackling the post-product phase, notably waste management, with its new “Re:Suede – No Time For Waste” pilot initiative.
This latest trial is part of the brand’s “Forever Better” sustainability plan, which aims to reduce waste by 2025 by implementing a number of measures such as expanding the usage of recycled polyester and establishing product return programmes.
