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Deepika Padukone, the new brand ambassador for Navyasa by Liva

With Bollywood actress Deepika Padukone as its brand ambassador, the Aditya Birla Group has launched its saree brand Navyasa by Liva in the Indian market. “We have taken it upon ourselves to break the social stigma of sarees being viewed as dated attire for older women or occasional wear,” Designer Nanki remarked of the brand’s […]

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