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Viva Magenta 18-750, Pantone’s Color of the Year, is vibrant and alive


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The Meaning Behind Viva Magenta

We keep deepening our respect for nature as we balance our digital and physical lives. As campaigns for climate change, sustainability, and land protection gain momentum, The Color of the Year 2023 recognises our attraction to natural colours.

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Reds are empowering hues that honour life. Viva Magenta strikes a mix between boldness and pleasure as a vivid, scarlet red. This spirited combination screams defiance without sacrificing gentleness. It embodies a display of fiery grace that encourages us to approach situations with assurance and humanity.

Color psychology in viva magenta

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Make a bold statement by dressing in the colour of the year. Need to awaken a more stealthy outfit? Pair Viva Magenta with light greys, blues, or pastels for a stunning accessory look. Do you want to adopt the monochrome look? Try it with different pinks to take control of the space.

Wearing Viva Magenta

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