Zalora, Southeast Asia’s largest online fashion platform, has partnered with Myntra, an Indian fashion e-commerce player, to enter the Indian market.
With this partnership, Zalora will sell its private labels on the Myntra website under the names Origin, Zalora Basics, Active, Occasion Wear, and Work.
The deal is intended to help Zalora get into the expanding Indian fashion sector and increase brand awareness among the country’s millions of fashionistas.
Zalora is Asia’s leading online fashion and lifestyle destination, having locations in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and Taiwan. It was founded in 2012 and is part of the Global Fashion Group.