Platform for business-to-business e-commerce With its upcoming ‘Mega Bharat Sale,’ which will take place from October 6 to 12, Udaan hopes to promote kirana stores and small enterprises across India.
According to ET Tech, the sale event would include over 100 brands and 5,000 stock keeping units in product categories such as personal care goods and consumables. Kirana stores and small retailers will be able to take advantage of discounts and offers on fast moving consumer goods products, while producers will be able to access a larger number of purchasers.
To create a more seamless experience for users, the company has improved and optimised its shopping app ahead of the sale event. It anticipates that many of the participating small enterprises will be from Tier 2 and 3 areas among its three million users.
In addition, the company is expanding its operations and warehouse capacity. Udaan intends to reach a storage capacity of 50 million square feet across India in the next seven to eight years.