Aurelia, the ethnic wear brand owned by TCNS Clothing Co Ltd, has launched its first ever digital campaign, ‘Be Compliment Ready,’ which stars Bollywood actress Alia Bhatt.
The campaign will feature a series of digital films with the actor Alia donning her favorites from the brand’s newly launched spring/summer collection.
In India, Sri Lanka, Nepal, and Mauritius, Aurelia has over 220 exclusive-brand stores and over 1,000 large-format stores spread throughout 150 cities. The brand also distributes its products on popular e-commerce sites.
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