Urbanic, a London-based fashion label, has teamed up with Flipkart ahead of the latter’s ‘Big Billion Days’ flagship sale event (BBD).
Urbanic hopes to expand its presence across the country with this agreement, relying on Flipkart’s 350 million customers in metros, tier 2 and 3 regions to help fuel its expansion.
The brand previously collaborated with Myntra, a Flipkart-owned fashion platform that saw record sales on the day of its introduction. Urbanic anticipates that its agreement with Flipkart would help it expand its customer base and reach in India.
