On April 7, the Tata Group unveiled its new mega app ‘Neu’ on the Google Play Store, which unites its businesses and provides a diverse range of services ranging from fashion to travel to insurance.
Tata Neu is a platform that allows customers to shop across all of Tata’s enterprises in one spot. Because many Indians access the internet mostly or completely through their mobile phones, the app is an integral aspect of Indian e-commerce. After months of employee testing, the app is now available to the general public.
According to Indo-Asian News Service, the company noted in a statement, “Experience the rewarding world of Tata Neu, packed with special offers, rewards, and privileges.” “It’s your one-stop shop for hassle-free purchasing and payments.”
The app contains a number of features, including rewards for users who shop or book services through it. The app also combines all of the numerous reward programmes from its various businesses, including BigBasket, into a single loyalty programme called ‘NeuCoins,’ which is valid across all of the app’s retailers. NeuCoins can be used to make payments in-store and across multiple Tata brand applications and websites.
“On Tata Neu, you’ll find anything from groceries to gadgets to getaways,” the company stated. “With Tata Pay, you can pay for anything you choose, including online and in-store purchases, utility bills, and more.” There’s more to discover and enjoy in the Tata Neu world: consume cutting-edge digital content, make payments, manage your finances, plan your next vacation or even simply your next meal.”