Direct-to-consumer (D2C) fashion brand Bewakoof has announced the appointment of Bollywood actor Rajkummar Rao as its brand ambassador.
The association will see the actor endorsing Bewakoof products across digital and social media platforms. The brand expects the popularity of the actor to help expand its consumer base and fuel growth.
Bewakoof is backed by institutional Investors like Ivycap, Investcorp, Uniqorn Ventures, Pratithi Trust, and angel investors. It expects a revival of sales after the recent funding and aims to clock around Rs 150 crore in sales for the next financial year.