Peter England, a menswear brand owned by Aditya Birla Fashion and Retail Limited, has teamed together with Bajaj Avenger to launch the ‘Biker’ line.
To promote its new collection among biking enthusiasts in the country, the brand will launch a campaign named “Super Biker.” Denims, t-shirts, and rough shirts are all part of Peter England’s new collection.
The Biker collection will be available across the country and will start at Rs 699. With over 1000 exclusive stores and 3500 multi-brand outlets, Peter England has a strong retail presence. It also sells online through its website and e-commerce platforms.