Pantone 17-3938 Very Peri, a new shade of periwinkle blue with a violet red undertone, has been named the colour of the year for 2022. “As we move into a world of extraordinary change, the selection of Pantone 17- 3938 Very Peri gives a fresh viewpoint and vision of the trusted and beloved blue colour family,” stated Leatrice Eiseman, executive director of the Pantone Color Institute.
Pantone 17-3938 Very Peri is a spritely, happy attitude and energetic presence that stimulates brave inventiveness and innovative expression. Pantone 17-3938 Very Peri is a blue-based colour with a violet-red undertone. The Pantone Color of the Year will be custom-created for the first time in 2022. The new shade, which is considered the happiest and warmest of all blue tones, exudes a presence that spurs innovation as the world enters a new chapter.