Leading beauty and fashion e-commerce platform Nykaa plans to bring international beauty brands closer to Indian consumers with the recently launched cross-border e-commerce platform, ‘The Global Store’.
The newly launched Global Store can be exclusively accessed through the Nykaa mobile application. For the launch, Nykaa has onboarded a strong network of authorized retailers of international brands.
Commenting on the launch, a Nykaa spokesperson in a statement said: “We are thrilled to launch the Global Store on Nykaa. While we have witnessed the demand for a diverse range of international brands from consumers over time, these brands have faced multiple challenges in the past to enter the Indian market. This platform aims to effectively bridge the gap between global brands trying to tap the Indian market and customers who desire to shop for the best of the brands.”
“Through its Global Store, Nykaa continues to empower its customers by democratizing the access to a host of international brands by giving choice, authenticity, and convenience,” the spokesperson added.
Through this platform, Nykaa will offer its customers brands from countries across the world including the U.S., South Korea, Finland, Australia, and Dubai, among others.