Nykaa Fashion has launched ‘IYKYK,’ a new private label accessories brand that sells a wide range of handbags and footwear on the company’s multi-brand e-commerce store.
IYKYK’s debut collection includes both casual and evening wear pieces, such as backpacks, slip-on sandals, and tote bags, as well as metallic accessories and heels, evening bags, over-the-knee boots, and metallic accessories. Nykaa Fashion’s e-commerce store has 112 distinct products from the brand, which are priced in the midrange of the market.
