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Tuesday, September 27, 2022

Niha Elety introduces the clothing brand Tega Collective

Screenshot of Tega Collective’s homepage – Tega Collective

Tega Collective is a sustainable clothing brand that has been launched by designer and entrepreneur Niharika Elety with the intention of encouraging indigenous Telegu handicraft methods.

Tega Collective’s dedicated online store just made its debut. Eleti hopes to use her new brand to support and employ the network of craftswomen she has established throughout South India and beyond. The company places a special emphasis on the age-old Lambani embroidery method used by skilled artisans in the Karnataka area of Ballari.

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