In response to the growing popularity of short videos on social media, online fashion and lifestyle retailer Myntra has launched ‘Myntra Minis‘ as an innovative video platform. This new feature is specifically designed to promote the discovery of new fashion and beauty product launches, providing users with an engaging and interactive experience. With ‘Myntra Minis,’ Myntra aims to bring the latest trends and offerings to its customers in a dynamic and visually appealing format.
Coinciding with the 18th edition of Myntra’s end of season sale, the new video feature has been launched on the e-commerce store. Known as ‘Myntra Minis,’ this feature is strategically designed to resonate with younger shoppers in metro as well as Tier 2 and 3 locations. Devanathan, spokesperson for Myntra, expressed that “Myntra Minis is set to revolutionize your fashion and beauty exploration, allowing you to craft exceptional, on-trend looks that reflect your unique sense of style.” Currently available to over 70% of Myntra’s existing users, the feature will soon be expanded to include product category pages.