Myntra, Flipkart’s fashion arm, has announced the introduction of a new ‘Teen Store,’ a section of its e-commerce store dedicated to teen clothing. Over 100 domestic and international businesses will be featured on the web platform.
According to a press release from Myntra, the new teen store is aimed to fill a void in the Indian market for goods specialised to teenagers and to meet their specific demands with attractive clothing alternatives. Teen-specific content, such as styling advice and trend information, will be available on the platform.
Justice, CK, UTH by Roadster Life & Co., Tommy Hilfiger, HRX, H&M, Nike, Puma, Adidas, and Mango Teens are among the Indian and international brands whose ‘teen’ collections will be featured on Myntra’s Teen Store. According to Myntra, the store will have over 20,000 outfits for boys and girls, with looks “unique to teen fashion.”