Myntra Beauty has launched French skincare brand Caudalie on its e-commerce platform, and the brand will have its own store on Myntra Mall, its multi-brand mall shopping app.
As Myntra Beauty works to expand its international brand selection, the company has partnered with Luxasia, an Asia-Pacific beauty omni-channel distribution platform, to launch Caudalie on its multi-brand online store, according to a press release issued on January 28. To increase brand visibility in India, the brand will be integrated into Myntra’s social commerce platforms Myntra Studio and M-Live.
