
Good Earth, a fashion and lifestyle brand, is celebrating its 26th birthday by collaborating with the charity The Wildlife Trust of India on a new art initiative to raise awareness about endangered animals.
Good Earth, a brand that has long supported sustainable and eco-friendly garment manufacturing processes, has announced on Facebook that it is working to raise awareness about endangered species in India and South Asia. As part of its birthday celebrations, the brand’s Nitin Brijwal created an exclusive poster titled ‘Living on the Edge’ in collaboration with UK-based artist Rebecca Campbel, which Good Earth is selling on its website with all proceeds benefiting The Wildlife Trust of India.