During the ongoing ‘End of Reason Sale’ (EORS) event, fashion e-commerce giant Myntra has implemented ecologically friendly efforts such as paper packing and solar power usage.
Myntra claims to have phased out the usage of polythene covers and plastic packaging in favour of paper packaging, resulting in a reduction in plastic consumption of approximately 1.4 million tonnes by 2021.
The company intends to keep up its sustainability measures, including using 100 percent plastic-free packaging for all future deliveries. To show its support for environmental causes, Myntra has created a special store named ‘Myntra For Earth,’ which allows over 90 brands to offer their ethically and mindfully crafted fashion, lifestyle, and beauty products to customers.
