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BROWZZIN LAUNCHES IN INDIA, TO INVEST $5 MILLION

BROWZZIN LAUNCHES IN INDIA, TO INVEST $5 MILLION

Social commerce fashion platform Browzzin is planning to invest $5 million in its India business to catalogue domestic and international labels, offering over three million products in the country. The company made a soft entry in India in December 2020. The company claims to have registered more than 250K downloads in India since its launch, and is looking to target more than five million users in the country this year. Besides this, Browzzin is hoping to drive gross merchandise value of over $400 million for partner brands and labels with this latest investment. The social commerce platform allows fashion influencers to curate looks and drive traffic for brands and marketplace, by enabling users to discover similar or featured brands. The company charges partners as it helps them drive sales. In order to expand in India, Browzzin will tie up with large marketplaces like Amazon, Flipkart, and Myntra, as well as with independent Indian brands

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