Lifestyle consumer tech brand Boat has expanded its portfolio with the launch of its sub-brand ‘Misfit’ which marks its entry into the lucrative personal grooming segment.
After success in the earwear and wearable segment in India, Boat is looking to make inroads in the personal grooming segment with the launch of Misfit; offering products such as beard trimmers, shavers, groomers, and many more.
Targeted at millennials, Misfit is banking on its affordable pricing and innovative products to drive sales. The brand will also launch a range of women’s personal care products in the Indian market soon. Misfit products will be exclusively available on leading e-commerce platform Flipkart and Boat’s website.