BENETTON AND TIMEX INDIA TO LAUNCH FASHION WATCHES FOR YOUTH
United Colors Of Benetton and Timex India are partnering to launch an exclusive collection of watches in the Indian market. Timex India will look at the overall designing, manufacturing, and distribution of the watches, while Benetton will provide creative inputs as part of the deal. The product portfolio for men, women, and kids will span across four key categories of Signature, Sport, Iconic, and most importantly Social, with an end-to-end sustainable collection. Speaking on this strategic partnership, Mr Sundeep Chugh, MD & CEO Benetton India Pvt. Ltd, said,
“We are introducing product diversification to reach out to our consumers with new portfolio experiences. We are thrilled to be partnering with Timex, a leading global brand of watchmakers, with a lineage of craftsmanship and thoughtful designs.” The partnership, which is exclusive to the Indian market, is a strategic business move for both the brands to deepen their footprint and reach in the country.