As part of its global celebration of International Women’s Day, Adidas India has launched a campaign that highlights their women athletes.
The all-new range of bras and leggings from Adidas is being showcased by eight women athletes in their latest campaign, including Manika Batra, Ashalata Devi, Mirabai Chanu, Nikhat Zareen, Lovlina Borgohain, Palak Kohli, Shaili Singh, and Hima Das.
In a statement, Sunil Gupta, Senior Director Brand at Adidas India, shared his thoughts on the campaign, stating, “We are honored to have our champion women athletes come together for this campaign. It is our hope that they will inspire women, both in sport and beyond, to continue pushing forward regardless of any challenges they may face. We are committed to empowering and enabling our women athletes through our products and strong partnerships to explore their limitless potential.”