Viva Magenta 18-750, Pantone’s Color of the Year, is vibrant and alive. It is a reddish hue that has its roots in nature and is symbolic of a fresh show of power. Viva Magenta is a throbbing colour that exudes confidence and bravery, creating a new narrative with its enthusiasm.
Viva Magenta is a carmine red that is assertive without being confrontational and adopts a “fist in a velvet glove” strategy. A pulsing colour whose exuberance encourages optimism and delight is brave and courageous. It is a strong, empowering red that invites experimentation and uninhibited self-expression. It is an energising, boundary-less colour that is clearly out there and makes a bold statement. According to a press statement from Pantone, Viva Magenta is audacious, witty, and welcoming of all people who share the same spirit of rebellion.
The Meaning Behind Viva Magenta
We keep deepening our respect for nature as we balance our digital and physical lives. As campaigns for climate change, sustainability, and land protection gain momentum, The Color of the Year 2023 recognises our attraction to natural colours.
Color psychology in viva magenta
Reds are empowering hues that honour life. Viva Magenta strikes a mix between boldness and pleasure as a vivid, scarlet red. This spirited combination screams defiance without sacrificing gentleness. It embodies a display of fiery grace that encourages us to approach situations with assurance and humanity.
Wearing Viva Magenta
Make a bold statement by dressing in the colour of the year. Need to awaken a more stealthy outfit? Pair Viva Magenta with light greys, blues, or pastels for a stunning accessory look. Do you want to adopt the monochrome look? Try it with different pinks to take control of the space.
It’s not too harsh on the body because Viva Magenta is a red that creates a balance between warm and cool. Instead, it adds a joyous, festive tone. Pantone observes the Color of the Year being worn in hair in the beauty industry, particularly on tips, a daring appearance that may turn hair into an ornament. On lips, cheeks, and nails, Viva Magenta also sparkles.