Eye My Eye, an online eyeglasses store, has gone green with the launch of its new eco-friendly collection, the ‘Bamboo Eyewear Range,’ which it claims is made entirely of organic bamboo.
Bamboo eyewear comprises polarised sunglasses and eyeglasses. The brand anticipates significant sales from its eco-friendly customer base with the launch of its new line.
“The eyewear market in India has grown over the years to accommodate to the needs of its changing client base,” Ganesh Iyer, founder and CEO of Eye My Eye, said in a statement. Sustainable eyewear is the next great step toward a cleaner environment, as the world’s tendency toward sustainability and environmental health grows. Each piece in Eye My Eye’s Bamboo Eyewear Collection is designed with a natural element in mind. We are convinced that our sophisticated customer base will appreciate this assortment.”