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Aab is an endeavor to revive forgotten crafts

Inspired by the graceful Phulkari, Aab’s journey originated in the vibrant culture of Punjab. In the fluidity of rivers that nourish life and living along their way, Aab found a flow. The brand breathes new life into hand embroideries by imagining heirloom crafts in contemporary culture.

Aab is a curation of culture; a celebration of craftsmanship. By engaging the essence of heirloom crafts.

Shop @ aab-label.com

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