Tarun Tahiliani and Aditya Birla Group have collaborated to launch the men’s traditional wear brand ‘TasvaFashion,’ which is inspired by India’s culture and history and will soon open stores across the country.
Aditya Birla Group has partnered with Tarun Tahiliani to launch a men’s ready-to-wear line less than a year after announcing its investment in the designer’s brand. The new brand debuted on social media, including Facebook, on Thursday, but no information about where the designs will retail.
“Benaras is a confluence of vibrant colours and hues, poetically at play by the banks of the Ganges,” Tasva announced on December 9 on its new Facebook page. “It never fails to inspire a proud retrospection of our rich culture and the history we carry forward.” We bring you Tasva, a venture of Tarun Tahiliani and Aditya Birla Group, which weaves such tales of Indian heritage into easy-flowing, comfortable wear for men.”