Nykaa Fashion, a multi-brand apparel and accessories retailer, has launched a plus-size clothing collection called “Curve Collection” for its private label brand Twenty Dresses, including garments made exclusively for larger sizes.
The new Curve Collection collection includes clothing in sizes ranging from 2XL to 4XL with flattering shapes. The new collection has a paisley print strappy dress called “Tropical Escape” and a floor-length maroon gown called “This Night is Ours.”
The Curve Collection is priced similarly to the brand’s straight size items and was released with a 15% off promotional offer. This year, size inclusive apparel has been a hot topic in Indian fashion, with many advocating for brands to offer a wider selection of clothing sizes while without raising prices for buyers who wear larger sizes.