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Tuesday, September 27, 2022

Gap’s fall ad campaign features Selma Blair and Labrinth

Gap launched on Tuesday its latest fall campaign showcasing a collection of essential classics shown across a cast of culture shapers.

The Gap “Fall 2022 Icons” campaign has a cast of icons that includes artists and trailblazers who all use their platforms and voices to advance culture.

Model, organiser, and author Cameron Russell, 23-year-old model and actor Toni Breidinger, and Toni Breidinger, a professional racing car driver and the first Arab female driver in Nascar, round out the cast.

The campaign’s symbols are dressed in 90s loose organic cotton denim, huge white shirts, cargo and pleated khakis, high rise 70s flare denim, and the traditional Gap logo sweatshirt. It was conceptualised by Len Peltier, the global creative director of Gap, and was shot by Koto Bolofo.

Nothing is more iconic than influencing culture by amplifying your genuine self and talent, according to Mary Alderete, global head of Gap marketing. “At Gap, Icons are a representation of eternal originality,” she added.

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