Jeevika Tyagi and Kanupriya Mundhra have launched Aastey, a size-inclusive brand, in the Indian market.
The brand caters to all Indian body types and is aimed at Millennials. It has introduced eight different sizes for each of its designs and claims to be a 100% sustainable brand.
Aastey sees significant growth potential in this segment and intends to diversify its product portfolio while expanding in the online/offline space to fuel its growth.
Currently, the brand sells exclusively through its website, with pan-India delivery.