Wow Skin Science, a leading personal care brand, has launched a new initiative called ‘Wow Green Hands,’ in which it will give customers a seed pouch with every purchase made on its website.
The brand’s goal with this initiative is to ship seed pouches with every order and to plant 1 crore seeds by the end of 2022. “With this initiative, they are taking sustainability to a whole new level by encouraging consumers to plant trees and collaborate to envision a greener and cleaner future.”
It claims to have already shipped more than 90,000 seed pouches across the country in response to the orders.
Wow Skin Science, founded in 2014 by brothers Manish and Karan Chowdhary, is one of India’s leading personal care brands, selling through e-commerce platforms, websites, and brick-and-mortar stores.