With the addition of the luxury Ayurvedic brand Amrutam to its platform, e-commerce major Myntra has expanded its beauty and personal care portfolio.
Amrutam’s portfolio of made in India items in the beauty and personal care market, which includes healthcare, skincare, haircare, and other lifestyle products, will be available on Myntra as part of this agreement.
Amrutam hopes the relationship, which is its first with an established e-commerce vertical, to help it extend its customer base and enhance sales across the country.
