Sugar Cosmetics has launched a new #BoldAndFree campaign with Bollywood actress Tapsee Pannu.
The brand intends to push beyond internet platforms to advertise its products with this campaign, which will be Sugar’s first foray into television marketing.
The TV commercial is expected to air across all key electronic channels in eight languages: Hindi, English, Marathi, Bengali, Kannada, Malayalam, Tamil, and Telugu.
“When we look at Taapsee, we see someone who is self-made – with the same bold, happy, and fearless spirit that Sugar resonates with,” said Vineeta Singh, CEO and co-founder of Sugar Cosmetics. We’re ecstatic to have her as part of our #BoldAndFree campaign.”
Sugar Cosmetics, which was founded in 2015, is now available in over 10,000 stores across India and has a significant online presence, selling through its website and other popular e-commerce platforms.