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Thursday, September 21, 2023

Kimirica, the bath and body brand, expands into skincare

Kimirida, a bath and body brand that has been in the personal care space for a decade, has expanded into skincare with the launch of 100 percent vegan products.

Kimirica announced three new skin elixirs as its first foray into skincare in a press release on December 17. The line is designed as ‘clean beauty,’ and it is also paraben-free, SLS-free, cruelty-free, and fair-trade.

A ‘Skin Rejuvenating Serum’ with Ashwagandha and Manjistha, a ‘Skin Radiance Serum’ with skin-lightening Oligopeptide-68, and a ‘Botanical Hydrator- Squalane Oil’ meant to moisturise and decrease the appearance of fine lines are among the brand’s first skincare items.

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