Enrich, a multi-brand beauty retailer, has opened a new store in Mumbai’s Infinity Mall, combining the company’s beauty services with products from a variety of Indian and foreign brands, as well as interactive features.
Enrich’s CEO, Vivek Bali, told India Retailing, “So, we merged beauty retail with beauty services.” “And this Infinity Mall, Malad [Mumbai] store, at 5000 square feet, is undoubtedly the largest in Bombay, and maybe the largest in India.” It also includes beauty, retail, and beauty services. We have roughly 80 brands in beauty retail, and they range from luxury to premium to, you know, mass storage.”
The new store includes several interactive features, such as a lipstick bar where customers can create their own custom lipstick shade. In-store services include personalised skincare consultations and makeovers.