Beauty giant Nykaa continues to add leading international brands to its roster. And the latest one to join the Nykaa family is Los Angeles-based brand Morphe. Loved by beauty influencers and aficionados across the globe, Morphe was created for the ‘creators’. The brand, launched in 2008, started with professional make-up brushes to achieve a flawless face, and expanded its range with eyeshadow palettes, lip colours, brow kits, and more. Morphe’s bestselling products are now available exclusively on nykaa.com and select Nykaa Luxe Stores.