With the launch of Victoria’s Secret Beauty and Pink Beauty products on Amazon, Victoria’s Secret & Co. (V&SCo.) is expanding its product offerings and reach outside the company’s stores and e-commerce site.
About 120 distinct products are now accessible on Amazon through the Victoria’s Secret storefront as part of the agreement. The storefront debuts with core fine fragrance smells, mist and lotion core scents, natural beauty mist, lotion, body scrub and wash scents, and Pink mist and lotion scents, body scrub and wash scents.
“Through customer feedback and research, we’ve learned that customers want to buy VS Beauty on Amazon and are already searching for the product,” said Greg Unis, VS&Co’s CEO of Beauty.
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